Examples of good and poor executive summaries or abstracts
A good example of a executive summary from a design/feasibility report
|The operation of garden taps can pose a difficulty for many tap users.This report describes and evaluates the range of possible design solutions the design team has generated. A lack of commercially available solutions to the problem was identified and three alternative solutions were subsequently designed.Evaluation of the alternative solutions identified a tap handle extension, named ‘Easy Tap’, as the optimal solution to the problem. This tap handle extension consists of a channel-type attachment, onto which a vertical tube is joined, which in turn supports a larger handle that is over twice the length of the existing tap handle. 'Easy Tap' is able to slide onto the existing tap handle, its over-size handle providing a greater torque-moment for the user that overcomes the difficulty of operating the tap.A commercial evaluation suggests that ‘Easy Tap' will not only be a possible design solution to the problem but will also be a commercially viable solution to the problem.||Background problem |
Purpose of report
Brief details of the approach/method
Important results and/or findings
A POOR example of a executive summary from a design/feasibility report
|When camping in the wilderness, the night time often brings cold and wet conditions.Necessary tasks such as refueling the fire and answering vital ‘calls of nature’ become daunting since they require you to get out of a warm sleeping bag. If only there was some way of perform these tasks while staying inside your sleeping bag: now there is! This report considers the problem of keeping the camper warm while allowing them to perform necessary tasks. The problem is analysed in depth and alternative solutions are developed.This report proposes the optimal solution is a traditional sleeping bag with unconventional twists such as leg sleeves, removable boots and a fly zipper. ‘The Sleepsuit’ is something new and exciting and should provide some interesting reading.||Background problem |
Sensationalist reporting: Inappropriate for a formal report
This report should analyse and evaluate not hard sell. Language is again inappropriate for a formal report
Statement of the design problem. This uses much more appropriate language & writing style.
Outlining what the report did BUT the executive summary also needs to report on the findings.
The reasons supporting this proposal should be outlined.
This a technical design report not a marketing campaign. Let your readers especially your marker make their own judgement about how interesting the report is to read.
A good example of a executive summary from a research/evaluation report
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I. Writing an Executive Summary
Read the Entire Document
This may go without saying, but it is critically important that you read your entire research study thoroughly from start to finish before beginning to write the executive summary. Take notes as you go along, highlighting important statements of fact, key findings, and recommended courses of action. This will better prepare you for how to organize and summarize your study. Remember this is not a brief abstract of 300 words or less but, essentially, a mini-paper of your paper, with a focus on recommendations.
Isolate the Major Points Within the Original Document
Choose which parts of the document are the most important to those who will read it. These points must be included within the executive summary in order to provide a thorough and complete explanation of what the document is trying to convey.
Separate the Main Sections
Closely examine each section of the original document and discern the main differences in each. After you have a firm understanding about what each section offers in respect to the other sections, write a few sentences for each section describing the main ideas.Although the format may vary, the main sections of an executive summary likely will include the following:
- The opening statement, brief background information,
- The purpose of research study,
- Method of data gathering and analysis,
- Overview of findings, and,
- A description of each recommendation, accompanied by a justification. Note that the recommendations are sometimes quoted verbatim from the research study.
Combine the Information
Use the information gathered to combine them into an executive summary that is no longer than 10% of the original document. Be concise! The purpose is to provide a brief explanation of the entire document with a focus on the recommendations that have emerged from your research. How you word this will likely differ depending on your audience and what they care most about. If necessary, selectively incorporate bullet points for emphasis and brevity.
Re-read the Executive Summary
After you've completed your executive summary, let it sit for a while before coming back to re-read it. Check to make sure that the summary will make sense as a separate document from the full research study. By taking some time before re-reading it, you allow yourself to see the summary with unbiased eyes.
II. Common Mistakes to Avoid
Length of the Executive Summary
As a general rule, the correct length of an executive summary is that it meets the criteria of no more pages than 10% of the number of pages in the original document, with an upper limit of no more than ten pages. This requirement keeps the document short enough to be read by your audience, but long enough to allow it to be a complete, stand-alone synopsis.
Cutting and Pasting
With the exception of specific recommendations made in the study, do not simply cut and paste whole sections of the original document into the executive summary. You should paraphrase information from the longer document. Avoid taking up space with excessive subtitles and lists, unless they are absolutely necessary for the reader to have a complete understanding of the original document.
Consider the Audience
Although unlikely to be required by your professor, there is the possibility that more than one executive summary will have to be written for a given document [e.g., one for policy-makers, one for private industry, one for philanthropists]. This may only necessitate the rewriting of the conclusion, but it could require rewriting the entire summary in order to fit the needs of the reader. If necessary, be sure to consider the types of audiences who may benefit from your study and make adjustments accordingly.
Clarity in Writing
One of the biggest mistakes you can make is related to the clarity of your executive summary. Always note that your audience [or audiences] are likely seeing your research study for the first time. The best way to avoid a disorganized or cluttered executive summary is to write it after the study is completed. Always follow the same strategies for proofreading that you would for any research paper.
Use Strong and Positive Language
Don’t weaken your executive summary with passive, imprecise language. The executive summary is a stand-alone document intended to convince the reader to make a decision concerning whether to implement the recommendations you make. Once convinced, it is assumed that the full document will provide the details needed to implement the recommendations. Although you should resist the tempation to pad your summary with pleas or biased statements, do pay particular attention to ensuring that a sense of urgency is created in the implications, recommendations, and conclusions presented in the executive summary. Be sure to target readers who are likely to implement the recommendations.
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